Malaysia Airlines Mulls Name Change

Regardless on how accountable one might hold Malaysia Airlines
for the two tragedies of the past six months, there's no question the
airline's brand and identity have been considerably tarnished.


It's way too early to know if there will be any long-term impact on
future business success, but it appears MH won't be waiting around to
find out. In a media release,
it announced that it has already begun considering a new brand
identity, including a new name, to go along with a restructuring of
routes. The Malaysian Government, which is the majority shareholder of
the airline, said it would all be in an effort to draw new investors and
rebuild.

There was no indication of whether the changes would be subtle or
severe, and we would imagine the decision won't be made until the dust
settles and the full consequences of the disasters are able to be felt.
As a result, we don't expect to see a new name any time soon, but just
hearing that it's on the table for discussion is very interesting. We
typically get pretty excited when new livery and designs roll out, but
in this case, it obviously won't be an occasion to celebrate.




[Photo: Aljazeera]